Image credit: Fernand De Canne
The European Union has struck textile companies with intensive laws dedicated to reducing the impact of fast fashion on the planet. The union has been at the forefront of rooting out the exploitative business practices of fast fashion giants such as Shein, H&M, and Inditex Group (which includes companies like Berksha, Zara, and Massimo Dutti). The EU is implementing laws that will reduce textile waste and promote recycling of fashion items.
According to The Fashion Law, the EU has introduced an “Extended Producer Responsibility (EPR)” mandate on 9 September 2025 for textile producers, which ensures that fast fashion companies shoulder the responsibility of “collecting, sorting, and recycling the clothing and household textiles” instead of individual consumers. The EPR is an addition to the existing Waste Framework Directive which calls for the development of sustainable waste management practices. Fortunately, these rules are also applicable to traditional European labels, promoting sustainability in the textile industry regardless of their business model. The EU is adamant about each member state adopting the necessary technology and infrastructure and setting protracted policy goals for the future.
In the Waste Framework Directive, the EU highlights the complex composition of municipal waste which makes efficient sorting and recycling difficult for existing waste management infrastructures. The active participation of citizens is also a major factor in waste management to ensure each category of waste is discarded and recycled correctly. The Waste Framework Directive also stated that in order to combat the level of municipal waste in the world, a sophisticated system and public awareness is necessary. However, EPR rightfully places the responsibility of recycling on one of the world’s largest polluters themselves, forcing these companies to comply with sustainable business practices moving forward.
If fast fashion companies continue to operate within the non-stop, trend-focused business model, the fashion industry is projected to generate 26% of the world’s carbon emissions by 2050. The only beneficiaries of this horrible statistic are the companies that earn billions of dollars from exploiting human labor and destroying the planet. This huge achievement toward legislative change in fashion serves as a framework for the rest of the world to reject unnecessary textile waste. However, the issue has not been abolished completely. Unless the rest of the world creates similar programs for its fashion markets, fast fashion giants will continue to switch their marketing practices and entice you to buy that new shirt for your “first” events forever.
Australia is a leading consumer of fast fashion, ahead of many EU nations and the US. In a 2024 research paper by Nina Gbor and Olivia Chollet from the Australia Institute emphasized that the sheer quantity of Australian textile waste is 200,000 tonnes, equivalent to a weight of four Sydney Harbor Bridges. The Australian government needs to establish concrete laws similar to the EU to curb its textile waste crisis. Nina Gbor, founder of Eco Styles, has launched a petition to revive the Australian textile industry with a focus on circular economy practices. Here is a brief summary of some of the policies this petition is advocating for:
Reviving the Australian textile industry, which can help create a $38 billion industry for onshore production jobs for women
Significant industry reform under the Labor Government’s Progressive productivity agenda and its commitment to the net-zero agenda by 2050 as well as strengthen the economic resilience of the country
Taxing ultra fast-fashion brands and investing the returns into the Australian fashion industry
Phasing out virgin plastics and synthetic materials as well as banning toxic chemicals in line with the Zero Discharge of Hazardous Chemicals foundation
Public awareness about the health and environmental complications of buying fast fashion items
Pushing for ethical business and fair trade practices under the Modern Slavery Act of 2018 to ensure there are no human rights violations within the industry.
Sign the petition to create impactful change in legislation and consumer behavior in Australia. Self-expression through fashion should not have such a heavy cost. When you buy your next piece of clothing, think about the social and environmental impact of the item you are purchasing. Prioritize brands practice sustainability, quality, and fair trade. Opt for methods such as thrifting, mending, repairing, and swapping to elongate the lifecycle of clothing items and prevent their early demise into landfills already brimming to their maximum capacity.
Article by Samya Dawadi for Eco Styles. Samya’s focus is on environmental and sustainability consulting in business and art.