Built to Break: Making a Circular Economy Calls for Repair Economics by Nina Gbor

Photo by Bulat369

When your toaster breaks, you probably go out to buy a new one. It’s easier, cheaper, and usually the only option. Replacing your toaster contributes 18 kilograms of CO2 to the atmosphere. 

When your jeans develop a hole, you go and buy a new pair. You probably are not patching them yourself. According to a lifecycle assessment by the United Nations Environmental Programme, this single pair of denim contributes 33.4 kilograms of carbon equivalent to the atmosphere. Making this new pair of jeans uses 3,718 litres of water

Looking beyond toasters, Australia generated 511,000 tonnes of e-waste in 2019, of which the majority is not recovered. Including all waste types, Australia generated an estimated 75.6 million tonnes (Mt) of waste in the 2022-2023 fiscal year.. In 2018, the United States sent 37,410,000 tonnes of durable goods, products with a lifetime of three years or more, to the landfill. 

These numbers are not to shame the urge to remain stylish or guilt for wanting toasted bread, but to show how things are and raise the question of how things could be. Instead of tossing and replacing these toasters and jeans, a circular economy with a focus on repair and reuse offers us the opportunity to extend the lifecycle of our items.  

The habit of throwing away and replacing our stuff represents our present linear economy. This capitalist model rewards companies building items designed to fail, leading to companies favoring profit over people, planet, and progress. This is a concept called planned obsolescence. These products with a designed and predetermined lifespan include electronic devices, cellphones, appliances, toys, books, furniture, clothing, and nearly every manufactured product. No matter how well you take care of an item, it is built with a limited lifespan and designed to fail. 

Shorter buy-again windows mean companies are selling the same product more frequently to repeat customers, increasing yearly profits. When products are cheaper to replace than they are to repair, it is a no-brainer why people choose to simply buy the product again. 

Apple is an example of a company that sees record sales as a result of its planned obsolescence in its iPad, iPhone, and Mac products. As highlighted in multiple lawsuits and federal hearings in the United States, Apple has acknowledged that it builds devices with deteriorating battery lives, meaning consumers will have to either struggle with their old model or pay to upgrade after just a few years. 

Not limited to Apple or even cellphones, the furniture giant Ikea has committed to reforming its entire value chain following a long history of environmental and quality complaints around products that uphold the definition of planned obsolescence. This intentional design failure is embedded in nearly all products, and it is catastrophic for the Earth.

Source: Amadori, F. B., Felta, L., Fernandez, A. R., Simeoni, F., & Vehanen, T. (2020, September 28). Planned Obsolescence and the Lifespan of Electronics. Infragraphy. https://blogs.aalto.fi/mediainfrastructures/2020/09/28/planned-obsolescence-and-the-lifespan-of-electronics/

The solution to this model is to bend the line into a circle, creating a circular economy. The Ellen MacArthur Foundation defines the circular economy as a system in which materials never become waste, and there is a greater emphasis placed on regenerating nature. In this circular system, products and materials are not sent to landfill, and instead remain in circulation through processes like maintenance, reuse, refurbishment, remanufacture, recycling, and composting

The circular economy’s core pillars are circular design, reuse of materials, and regeneration. Focusing on circular design means that products are built for repair, reuse, repurposing, and remanufacturing. Repair is the antidote to the waste crisis created by planned obsolescence. In challenging companies’ overproduction practices, we create better products, greatly reducing new manufacturing. In tandem, repair becomes cheaper, easier, and more accessible

Source: van Ewijk, S., & Stegemann, J. (2023). THE CIRCULAR ECONOMY. In An Introduction to Waste Management and Circular Economy (pp. 306–348). UCL Press. https://doi.org/10.2307/jj.4350575.17

Repair is one of the most crucial aspects of the circular economy that receives the least amount of utilisation. A repair economy helps to bend the line by reducing new manufacturing and extending the lifespan of products. There is power in repurposing and repairing an item, and it also makes a consumer’s connection to their stuff more personal, further enhancing the desire to repair rather than replace. 

A focus on repair also means slower depletion of natural resources, less biodiversity loss, smaller quantities of pollution, and even the potential for natural areas to regenerate. When a landfill is filled, it contaminates nearby soil and water, leaches into the local environment, disrupts avian migration patterns, poses a significant threat to both physical and environmental health when toxic materials are not properly disposed of, and has a laundry list of other negative impacts. Slowing the rate of waste sent to landfills means fewer raw materials are taken from our natural world, and the negative impacts of landfills are reduced. 

The environmental benefits of repair quickly stack. If one-fifteenth of American households were to extend the expected 15-year lifespan of their refrigerators by only one year with stronger repair infrastructure, some 2.95 million tonnes of CO2 would be spared from entering the atmosphere. This is the amount of emissions released by the entire New York City urban area, 790 square km and over eight million people, in just about 6 days. The environmental cost to manufacture one refrigeration unit is around 350 kg of CO2. Reducing emissions is not controlled by an on or off switch, but we create wins by tackling small victories at once. 

The biggest struggle of the repair movement is cost and convenience. Currently, LG Electronics’ Flat-Rate Repair Program for a refrigerator starts at USD 399, while a new 420L bottom freezer and fridge costs USD 891. When a product needs repair, consumers begin to see the end of its life. With the repair cost being just under half the cost of a new refrigerator unit, it often makes replacing more appealing or logical than repairing the unit. Additionally, it is simply easier and more convenient to replace a product than to find a qualified and available repairperson. 

Repair has monumental potential, but policy failure challenges its success. In many places, a personal or professional attempt at repair often voids a product's warranty, if it has one. In response to corporate hostility against repairs, the right to repair movement has emerged across the world, aiming to pass legislation that protects consumers as they seek out repairs and enforces cooperation from firms in making these repairs successful. 

Photo by KC Shum

Many nations, like the United States, do not have a nationwide right to repair law. The United Kingdom and Australia have selective right-to-repair legislation, largely limited to motor vehicles, failing to include household electronics or clothing. Australia’s restrictive right to repair legislation is limited to the automotive industry and requires vehicle service and repair information to be available for purchase at a fair market price. Although not progressive enough, if it can be done for automobiles, the same legislation can be used as a model in other repairable industries. 

In 2024, the European Union finally passed a largely encompassing Right to Repair legislation, providing increased protection and resources for consumers to opt to repair instead of being forced to replace. The legislation requires manufacturers to provide repair information, supply spare parts at reasonable cost, and repair products, even if a company’s warranty has lapsed for the product.

France was the first country to pass Extended Producer Responsibility legislation applicable to clothes and textiles. This legislation requires companies subject to the law to finance the management and prevention of the end-of-life of products that they put on the market. Made possible through an “eco-tax,” France’s partner in EPR uses this tax for collection, sorting, treatment management, eco-modulations, a repair fund, and a reuse fund. This tax and legislation limit the landfill impact of textiles and clothing. This repair fund sets aside €154 million between 2023 and 2028, allowing consumers who visit a participating repair shop to claim back between €6 and €25 towards the cost of their repairs. France’s progressive repair legislation sets the standard for other national repair laws and demonstrates that advocacy for repair legislation works.

With intensifying climate regulations coupled with right-to-repair movements, companies must take accountability for their role in creating waste while finding ways of making profits as they transition to circular business. By designing quality products with repair in mind, businesses can offer services for their products and diversify revenue streams. Additionally, companies can begin to design platforms and spaces where consumers can resell their products. 

In 2012, Patagonia began solving this repair puzzle through its Worn Wear program, and also powers iFixit to educate consumers on at-home repairs and product care. A commitment to repair and high-quality products has given Patagonia a committed consumer base who are willing to pay more for this service and their products.  

Photo by Luba Glazunova

Nudie Jeans is another company that wins consumers with a lifetime guarantee of free repairs. The denim company understands its products will not last forever, regardless of how well its jeans are made. They meet consumers' needs and offer free repairs, so the life of the garment is extended by years. 

It will take some time to create a system that’s more circular. It is challenging to know where to begin with such an enormous issue; however, we can start by supporting local craftspeople. Find a local seamstress to patch your jeans, discover a local repairsperson to take a crack at your toaster. Save the atmosphere from the carbon emissions and minimise waste to landfill by repairing products when possible instead of replacing them. 

Make circular actions a regular part of your lifestyle. Swap or trade items with your friends. When possible, purchase the variety of products you use from second-hand stores. Visit repair cafes, repair shops, join or host mending circles, and host and attend swaps. These choices are not just environmental: they are community and financial investments. Each of these solutions bring us a little closer to a more circular society. 

To more fully bend the linear economy into a circle, we need systems change via policy and legislation. This means, for example, campaigning for laws that eliminate planned obsolescence, right-to-repair policies, product repair schemes and rebates. Similar legislation can be created for other circular solutions. We can bring this system into effect by contacting our local and federal representatives to push these issues forward and request change. Share information about these issues to your groups, communities and neighbourhoods while encouraging advocacy actions to support systems change. This way, we will have as many people as possible coming together to form a circle. 


Article by Tyler Branigan. Tyler has a passion for sustainable solutions and circular economics.

The EU’s Extended Producer Responsibility (EPR) law that may force the fashion industry to become more sustainable by Nina Gbor

EU fashion EPR (Extended Producer Responsibility) Australia fashion legislation fashion law 1

Image credit: Fernand De Canne

The European Union has struck textile companies with intensive laws dedicated to reducing the impact of fast fashion on the planet. The union has been at the forefront of rooting out the exploitative business practices of fast fashion giants such as Shein, H&M, and Inditex Group (which includes companies like Berksha, Zara, and Massimo Dutti). The EU is implementing laws that will reduce textile waste and promote recycling of fashion items. 

According to The Fashion Law, the EU has introduced an “Extended Producer Responsibility (EPR)” mandate on 9 September 2025 for textile producers, which ensures that fast fashion companies shoulder the responsibility of “collecting, sorting, and recycling the clothing and household textiles” instead of individual consumers. The EPR is an addition to the existing Waste Framework Directive which calls for the development of sustainable waste management practices. Fortunately, these rules are also applicable to traditional European labels, promoting sustainability in the textile industry regardless of their business model. The EU is adamant about each member state adopting the necessary technology and infrastructure and setting protracted policy goals for the future. 

In the Waste Framework Directive, the EU highlights the complex composition of municipal waste which makes efficient sorting and recycling difficult for existing waste management infrastructures. The active participation of citizens is also a major factor in waste management to ensure each category of waste is discarded and recycled correctly. The Waste Framework Directive also stated that in order to combat the level of municipal waste in the world, a sophisticated system and public awareness is necessary. However, EPR rightfully places the responsibility of recycling on one of the world’s largest polluters themselves, forcing these companies to comply with sustainable business practices moving forward. 

If fast fashion companies continue to operate within the non-stop, trend-focused business model, the fashion industry is projected to generate 26% of the world’s carbon emissions by 2050. The only beneficiaries of this horrible statistic are the companies that earn billions of dollars from exploiting human labor and destroying the planet. This huge achievement toward legislative change in fashion serves as a framework for the rest of the world to reject unnecessary textile waste. However, the issue has not been abolished completely. Unless the rest of the world creates similar programs for its fashion markets, fast fashion giants will continue to switch their marketing practices and entice you to buy that new shirt for your “first” events forever. 

Australia is a leading consumer of fast fashion, ahead of many EU nations and the US. In a 2024 research paper by Nina Gbor and Olivia Chollet from the Australia Institute emphasized that the sheer quantity of Australian textile waste is 200,000 tonnes, equivalent to a weight of four Sydney Harbor Bridges. The Australian government needs to establish concrete laws similar to the EU to curb its textile waste crisis. Nina Gbor, founder of Eco Styles, has launched a petition to revive the Australian textile industry with a focus on circular economy practices. Here is a brief summary of some of the policies this petition is advocating for: 

  •  Reviving the Australian textile industry, which can help create a $38 billion industry for onshore production jobs for women 

  • Significant industry reform under the Labor Government’s Progressive productivity agenda and its commitment to the net-zero agenda by 2050 as well as strengthen the economic resilience of the country

  • Taxing ultra fast-fashion brands and investing the returns into the Australian fashion industry 

  • Phasing out virgin plastics and synthetic materials as well as banning toxic chemicals in line with the Zero Discharge of Hazardous Chemicals foundation

  • Public awareness about the health and environmental complications of buying fast fashion items

  • Pushing for ethical business and fair trade practices under the Modern Slavery Act of 2018 to ensure there are no human rights violations within the industry. 

Sign the petition to create impactful change in legislation and consumer behavior in Australia. Self-expression through fashion should not have such a heavy cost. When you buy your next piece of clothing, think about the social and environmental impact of the item you are purchasing. Prioritize brands practice sustainability, quality, and fair trade. Opt for methods such as thrifting, mending, repairing, and swapping to elongate the lifecycle of clothing items and prevent their early demise into landfills already brimming to their maximum capacity. 


Article by Samya Dawadi for Eco Styles. Samya’s focus is on environmental and sustainability consulting in business and art. 


25 travel-worthy thrift stores across the world by Nina Gbor

Nina Gbor Eco Styles thrift vintage fashion

Image credit: Noemie Roussel

Now that secondhand shopping and thrifting is a global phenomenon, let's take a look at some of the most popular secondhand stores across the world that are drawing attention for their unique features and finds. With fast fashion constantly churning out textiles and people cycling through new clothes faster than shops can keep up, thrift stores are a fantastic way to slow down this cycle and give a piece of clothing a second chance. 

From Tokyo to Texas, every major city has its unique flair. These top slow fashion and vintage style spots are some of the favourites with locals, travellers and tourists. Check them out on your next trip or look for one close to home!

In no particular order…

1. City Walk Thrift (Tallahassee, Florida)

Starting with my home state and my personal favorite place to donate and thrift in Florida, City Walk Thrift is a great option for shoppers of all levels. It features gently used clothing at affordable prices and the best part is that all the proceeds go towards housing and sober living programs. But what makes this thrift store stand out is their ability to make even used fashion feel luxurious. Their store layout gives more of a boutique feel than an average thrift store, letting the clothes each have their moment to shine and allowing customers to easily find their next favorite piece.

2. Kilo Shop (Paris, France & Europe-wide)

The city of love has a chain thrift store with a shopping style that's bound to catch the eye of any major thrifter. Shopping by the kilo! When you shop at one of these locations, you're not buying per item, but rather by weight. With a setup that parallels any major retail store, it almost feels as though you are shopping first hand, but with these prices, there's no way!

3. Ragtag (Tokyo, Japan)

A little further away is a store that stands out for its focus in used luxury fashion. Don't get them confused with their sister brand Ragtag Global which is a solely online second hand thrift store. This thrift store has a few main branches spreading all over Tokyo, so if you're planning on making the trip, why not stop by and grab some gently used luxury pieces!

4. Ekoluv ( Sydney, Australia)

Image credit: Ekoluv Instagram

Nicknamed “the boutique that gives back”, this high fashion location aims to give back to its community by empowering women and tackling carbon emissions. Find everything from Givenchy bags to Chanel Earrings -all pre loved, all in fantastic condition! Looking to partner with other sustainably focused communities and businesses, this thrift spot “holds sustainability at their core”! So don't just make the trek to this spot for their high end, rare finds, but the ethics that backs it up! (rentals).

5. Greendale House Thrift Shop (Johannesburg, South Africa)

Besides its interesting location, this thrift store in South Africa is known for its mission in community driven representation. It is not only mostly run by volunteers, but also, everything earned goes to Hospice Wits, providing free care for patients and their families to battle life-threatening illnesses. But even if that didn't get you, think about some of the principles this spot incorporates. While other local spots may raise their prices for tourists and higher seasons, this charity shop does its best to keep pieces at an affordable height, catering to every income level. Come shop here for everything from shoes and t-shirts to books and antiques!

6. Spúútnik (Reykjavík, Iceland)

This thrift store doesn't just catch attention with its street style and affordable clothing options, but also its cultural influence guided by curated picks! Nestled directly in Reykjavík's city center, this spot is a perfect place to attract both locals and tourists. Not only that, but with its high quality vintage pieces and inventory of current trends, you have a good chance of bumping into an interesting local style or maybe even some pure Icelandic designs!

Image credit: Spúútnik Instagram

7. El Ropero (Buenos Aires, Argentina)

Similar to the Icelandic thrift store in Reykjavík, El Ropero's inventory is a curated, sorted through collection of the community's goods and clothing to give every customer a chance to see the best Argentina has to offer. Their strength lies in their wide range of options, with styles ranging from retro and trend seeking to affordable bargain finds! However, what makes El Ropero stand out amongst their community is their center in charity. All the proceeds earned goes towards food, clothing and resources to people in need. So don't just thrift, go to El Ropero and give back too!

8. The Lady Next Door  (Warren, Rhode Island)

Recently having passed from one owner to the next, this eclectic antique shop is a hometown favorite for many passionate fashion enthusiasts that call Rhode Island home. First opening in 1982, after Sandy Nathansons -the previous owners- enticing career in set decoration and styling in both TV and film, this store provided a perfect time capsule of all the best moments in her exciting career. They not only sell, but buy clothing as well! Becoming a collection of all things vintage and designer, The Lady Next Door doesn't discriminate on what you bring in, even if it's not clothes, “if [they] like it , [they] have space for it”. Check out this location on your next trip to New England, it definitely won’t disappoint!

9. Goodbyes (Melbourne, Australia)

Goodbyes is exactly what the name implies, a perfect place for you to say goodbye to your once loved items. Boasting a wide selection of all sizes and styles, their main goal is to reduce each individual person's shopping environmental impact, one thrift at a time. With six stores and nine years of service under their belts, Goodbyes recycles over 180K annually! Visit Melbourne and be a part of this amazing statistic.

10. McMurdo Station “Skua” (Antarctica)

While Antarctica may not be on your list of thrift or holiday destinations, it's worth giving a nod to this remote, slow fashion swap hub. McMurdo Station, or Skua got its claim to fame because of its extremely remote location. The interesting part about this thrift experience is that no currency is ever exchanged. Because this area is so difficult to get to, this station offers tourists and scientists alike the opportunity to leave items they no longer need for the next group of travelers. From warm clothing and boots to even interesting personal items, this second-hand store is the perfect example of a circular economy!

11. Rokit (London, UK)

Those of us that are no strangers to thrifting have probably heard of this thrift store. Rokits brand has become widely known for its iconic vintage looks. However, something you may not have heard is that they originally got their start with the inspiration of 1980s American denim. This concept of recycling fashion generations has definitely had an impact on their uptake in the community, first opening with a small market stall and now known as one of London's top chain thrift spots!

12. Irvrsbl (Melbourne, Australia)

Image credit: IRVRSBL Instagram

A more local feature to this list is Melbourne's Irvsbl, a curated high fashion thrift where all your favorite designers can be once again explored and enjoyed.  Focusing mainly on name brand designers, this may not be the spot for a casual stroll without a solid budget and some time to spare but that's never stopped me! Add this spot to your to-do list for your next stop in Melbourne and you're sure to get everyone asking about your trip!

 13. Casa Juisi (São Paulo, Brazil)

Not only a local favorite spot, but also featured in a  vogue article, this thrift store defies second hand shopping expectations with its historical tilt, upscale selection and crazy array of choices. It's a store that fits everyone like a glove (pun intended) whether you're shopping for your next favorite designer shoes or a classic floor length gown for a dressy occasion. Located directly in the city center, I suggest you leave a good chunk of your day to browse and enjoy all this store has to offer!

14. New York Vintage (NYC, USA)

Speaking of luxury, New York Vintage in New York, New York is a surefire hit for amazing thrift finds! Its specialty in selling “swanky” vintage couture and high end designer goods makes it the perfect place for some post paycheck fun! This thrift spot may not be in everyone's budget, its curated, authenticated repertoire provides the perfect destination for someone booking for their statement piece!

15. Skat Vintage (Paris, France)

Image credit: Skat Vintage Instagram

Catering to a more high fashion scene, this spot in France is a great choice for a pricey, name brand statement item. With its modern boutique style, its dog friendly atmosphere and its recent appearance on Vogue's 10 best vintage stores in Paris, every item in this selection is bound to make you reach for your wallet. Its online store and Instagram alone are reason enough to save up and visit this spot!

17. Cherry Canary Vintage (Indiana, USA)

This incredibly stocked vintage shop makes this top 20 list because of its amazing selection and diversity of not only costume pieces, but also vinyl records! A great reminder that almost everything can be used and reused again. With vinyl coming back in style, here is the perfect place to shop for your favorite classic albums without spending the money for a brand new disc. Jumping back to consume items, Halloween is coming up so this may be a perfect chance to grab your friends pre-plan your group costume!

18. Jet Rag (Los Angeles, California USA)

What makes Jet Rag so special isn't their amazing selection of everyday clothes at fantastic prices, but their Sunday special. For those looking for cheaper thrifting options, this spot hosts 1$ Sundays every week! From leather jackets to jeans and street clothes, everything is 1$ from 11-7:30pm. That leaves time for a late morning coffee, some brunch with friends and then an entire day of affordable shopping!

19. Root Hongdae (Hongdae, South Korea)

Located in the heart of Seoul, Root stands out amongst the atmosphere of vibrant street life, youthful art and culture and a wide and prominent fashion hub. Known for its interesting underground location and wide vintage selection, Root caters to a younger generation looking for a selection of second hand clothing that mirrors the culture of the area. With a huge inventory and prices that match anyone's budget, this is definitely a can't miss location!

19. Potts Point Vintage (Sydney, Australia)

Dubbed Sydney's best vintage store by GQ Magazine and TIME OUT SYDNEY, this vintage stop has a long standing reputation for quality designer items. Providing both mens and womens clothing, Potts Point ranges all the way from 1890s styles up to 1980s fashion. Can’t make the trip over? No worries! Potts Point Vintage has an extremely easy to use and accessible online store. To top it all off is this store's highlight appearances in the Australian Film industry! With its amazingly unique curated goods, why not collect wardrobe pieces for up and coming dramas?

20. Reflections Consignment (Concord, Massachusetts USA)

Rated best women's consignment store in Concord, Massachusetts, Reflections Consignment offers women's items ranging from everyday clothing and accessories to even designer pieces. This small town store has an aesthetic to perfectly compliment its environment, warm, cozy and very eclectic! Having served its community since 1978, this spot has a perfect place in west concords bustling center, providing some perfect pre dinner fun or after ice cream browse. Its award winning selection will have you booking your next trip. Check out their online store to get a sneak peek!

 21. Retro Metro: Paddington (Brisbane, Australia)

This branch store to the larger Retro Metro is exactly the place to visit after a long day of work or even classes! With its affordable prices and gender friendly selections, most pieces you find will come at a great bargain! The best part? The items that stock these isles are known to be great quality. Ranging from around $10-25, this may just be the perfect opportunity to hop on a new trend! Not looking for clothes? No worries, this location does much more than that. Visit this Paddington location for your next favorite book or trinket! 

22. Ebisu/Daikanyama (Tokyo, Japan)

Just a short flight from Australia is this local Shibuya-ku jem, Daikanyama on 2nd street. Another boutique style thrift store, this urban shop holds specifically selected items both expensive and affordable, that allow for current fashion trends and brands to easily take the forefront. But don't just come here for the clothes, this spot contains a wide variety of name brand accessories, with huge lineups of burberry bags, trendy baseball caps and much more!

23. Hippy Market (Paris, France)

Looking for that classic bohemian free spirit look? Shop no further than Paris’s hippy market! With 100% recycled items that are updated weekly, authenticity and originality are key components of this spot's character. With more of a sustainability lens, this is the perfect spot to stop by on a daily commute or browse on your weekends off. Planning a summer trip to Europe? Look for the Hippy Markets amazing summer sale!

24. U-Turn Recycled Fashion (Sydney & Melbourne, Australia)

For some Sydney locals, the U-Turn chains are a heart wrenching view on your daily commute. With their trendy fashion feel and amazing prices, it can be hard for fashionistas to pull away from the enticing view that promises at least an hour of happiness. But their most notable connection to the city is their proximity to two of Sydney’s prominent universities giving their locations the perfect access to student foot traffic for both thrifting and donating!

25. Stella Dallas Living (Brooklyn, New York, USA)

In the heart of Brooklyn, New York is Stella Dallas Living. An interesting thrift store for their specific curation of vintage American workwear and military apparel. Set upon a cozy little street in Brooklyn, this store is a can't miss for anyone traveling in the area. And to make the deal even sweeter, stop by and meet their dedicated store employee, the cutest little dachshund on the street!



Article by Caroline Teto
















Italy fines Shein €1 million for greenwashing by Nina Gbor

Ultra-fast fashion conglomerate Shein, is being fined for the second time in two months. Italy’s antitrust agency, AGCM recently issued a €1M fine (approximately $1.7 million AUD / $1.15M USD) for greenwashing practices i.e. “misleading customers about the environmental impact of its products.”

Similarly, the first fine for Shein came from France in July this year through the country’s antitrust agency responsible for consumer protection and competition. They hit Shein with the first greenwashing fine to the tune of €40 million (approx. $72 million AUD) for fake discounts and misleading environmental claims.

The brand allegedly used “vague, generic, and/or overly emphatic,” claims that were considered “misleading or omissive” in connection to its “evoluSHEIN by design” collection. It promoted sustainable practices, with claims like using “fabrics left over by other fashion brands that were destined for landfill or incineration.”

The company’s touts of a circular system design and product recyclability "were found to be false or at the very least confusing", and the green credentials of its 'evoluSHEIN by design' collection were overstated, the regulator said.

Italy has fined the Chinese fast fashion online retailer Shien over $1.7 million for greenwashing. Nina Gbor from the Australia Institute says the e-commerce giant was giving “false and misleading” information to customers that they were doing something good for the environment.

The agency said the recyclability claims “were found to be either false or at least confusing,” warning consumers might think Shein products are fully recyclable and made only from sustainable materials which “does not reflect reality.” It’s also "a fact that, considering the fibres used and currently existing recycling systems, is untrue".

Italy’s AGCM also accused the brand of using a “misleading communication strategy” about its environmental impact, like Shein’s commitments to cut greenhouse emissions by 25% by 2030 and reach net zero by 2050, noting that Shein's emissions increased in 2023 and 2024.

Shein responded by saying they have “strengthened internal review processes” and cleaned up its website to make sure all environmental claims are now “clear, verifiable, and compliant with regulations.”

Shein’s Impact

Shein made $32.5 billion sales in 2023. Their sales were forecasted to reach $50 billion in 2024. The average price of an item from Shein is between $10 - $20. It ships ultra-cheap clothing from thousands of suppliers to tens of millions of customer mailboxes in around 150 countries. 

These are factors that make Shein one of the biggest polluters of fast fashion. It has about 600,000 items for sale on average on its website and adds around 10,000 items each day. The company was shipping about one million products a day as of last year. In 2024, the company made over one billion dollars in revenue in Australia.  

There were concerns were from Shein’s third annual sustainability report published in 2023 which showed the company nearly doubled its carbon dioxide emissions between 2022 and 2023. Shein emitted 16.7 million total metric tons of carbon dioxide in 2023 which falls far below its Science Based Targets initiative (SBTi) validated reduction targets to reduce absolute Scope 1 and 2 GHG emissions by 42% by 2030.

Can fining fast fashion companies be effective in Australia and other countries?

There’s nothing that corporations and most businesses hate more than losing profits in any way. So, the answer to whether fining greenwashing can work in my opinion is yes. Provided the fines are substantial amounts and not just a slap on the wrist. I think each time a company fails to comply with environmental regulations they should be fined. And the fines can potentially increase each time the offence is committed again. And if the fines are proving ineffective in general, it might be a sign that the amounts are too small to have an impact, therefore they should be increased.  

Isn’t it the consumers’ responsibility not to purchase fast fashion?

Every individual is responsible for their actions, including their own consumption and overconsumption habits. However, I believe the onus lies more on the brands/corporations to do the right thing by being honest and transparent with their claims. Clothing companies with access to multi-million- or billion-dollar funds have the resources and power to run operations and access materials that are genuinely better for the environment while still being profitable in many cases. Whereas, some consumers are experiencing cost-of-living crises, are time-poor because of life commitments and experience other issues that make it challenging for them to patronise non-fast fashion items.

 What can consumers people do instead of fast fashion?

Instead of buying fast fashion, consumers can:

  • purchase secondhand items

  • host or attend clothes swaps

  • rent / hire and borrow clothing

  • repair, mend or repurpose existing garments

  • use free clothing services such as Thread Together who get left over clothes from retail brands and give to people who need them.

Moreover, some fast fashion items are have been found to have toxic chemicals from the materials used and dyes. Secondhand clothes might have less toxic chemicals than brand new ones. In addition to this, about 85% of clothes end up in landfill or incinerated each year. Reusing garments diverts clothes from landfill and it’s healthier for the environment in several ways.

*Article by Nina Gbor

Policies and initiatives to help save the Australian fashion industry for future generations by Nina Gbor

Nina Gbor Joanna Cheng Eco Styles upcycling 1

We recently had Joanna visit our office. Joanna received the Young Creator of the Year Award for demonstrating strong creativity and leadership through her self-initiated school club, Passion for Fashion Fridays. She mentors younger students in upcycling textiles into functional and stylish art pieces. Her commitment to sustainability and community engagement underpins her long-term goal of opening a business that teaches others to repurpose clothing into meaningful, eco-friendly creations.

Joanna brought an terrific upcycled art piece she made with fishes made from a mix of discarded textiles. It’s inspiring to see Joanna’s hard work, talent and her dreams for the future. She could potentially make a real impact in textiles circularity. She is currently deciding which tertiary institution to further develop her skills in hope of a successful career in her future.

I had to caution her about the lack of sufficient jobs in Australian textiles industry. Every week I mentor a couple of people who is either a young person or adult wanting to have a career in the sustainable fashion space. Fashion is one of the top career choices for teenagers and young people in general. Sadly, the lack of sufficient and varied career opportunities is a real bug bear.

Many Australian clothing brands have had to close their doors in the last few years. I’m still in the process of ascertaining a more precise number but it’s a lot. Ultra-fast fashion and conventional fast fashion have played a big role in some of this but they’re not the only reason. We need This is one of the reasons I’ve been strongly advocating for reform in the industry. It’s the protection of Australian textiles businesses and also incubating the talent and dreams of young people.

The industry is currently worth $28 billion to the national economy and can potentially escalate to $38 billion dollars within a decade with the right reform and support from the federal government. This progress would mean not only more jobs but a broader array in the nature of jobs in the industry to accommodate young people like Joanna and others.

With over 300,000 tonnes of textiles discarded each year, we can invest in scaling reuse, repairs, mending, upcycling, repurposing, renting and recycling. As one of the wealthiest countries in the world, an investment into research and development towards recycling textiles could see all existing and innovations and scaling of all textile recycling capabilities in Australia. This would be a boost to the economy, even more jobs and keeping all the materials in the circularity loop which is important for the environment. Ultimately this will be a triple win for us.

Here are some of the existing government programs that can boost the textiles industry:

  • The $900 million investment of the Albanese Labor Government into the new National Productivity Fund is part of an initial step towards “delivering broader ‘right to repair’ reforms – driving down repair costs, increasing business opportunities and reducing wastage by removing barriers to competition for repairs….”

  • With Australia being one of the biggest consumers of clothing in the world per capita and one of the most wasteful, it’s fortunate that we also have the Recycling Modernisation Fund (RMF). This is a $200 million national initiative for the expansion of Australia’s capacity to sort, process and remanufacture glass, plastic, tyres, paper and cardboard. Textiles can be added to the RMF. The Albanese government is looking towards new and upgraded recycling infrastructure through the RMF.

  • Other government programs that can support a textiles industry include the Future Made in Australia, which has $22.7 billion private sector investment over a 10-year period to help Australia build a stronger and more resilient economy.

  • There’s also an Advanced Manufacturing program which is a $1.6 billion accelerator fund for to enable development of more complex domestic manufacturing industries using cutting-edge technologies and innovative processes to improve existing manufacturing operations and create new products. This could potentially suit 3-D printing initiatives, blockchain, textile software operations, chemical textile recycling and other areas.

  • A new program designed to cater to the development of an Australian textiles industry with necessary investments and nuanced support can also be created by the government. However, we need to advocate for it, loudly and persistently. Think of all the young people like Joanna whose dreams depend on it.

Article by Nina Gbor